Design Focus Group as a Controlled-Experiment Setting
نویسندگان
چکیده
منابع مشابه
Prompts for the re-design of product concepts in a focus group setting
Focus groups have traditionally been used in market and design research to obtain group reactions to product concepts. In this paper we outline a simple methodological extension to this format, involving a further stage of concept re-design in smaller sub-groups facilitated by a professional designer. The method was developed in the context of working with groups of older people on concepts add...
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BACKGROUND Focus group interviews are a method for collecting qualitative data and have enjoyed a surge in popularity in health care research over the last 20 years. However, the literature on this method is ambiguous in relation to the size, constitution, purpose and execution of focus groups. AIM The aim of this article is to explore some of the methodological issues arising from using focu...
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A focus group refers to a group of people who share some common characteristics. A researcher gathers these people in the group in order that they share their points of view and interact with each other over a specific issue. Focus group and Interview group are used interchangeably in the scientific literature and both refer to a method of collecting data in qualitative studies. Given the impor...
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ژورنال
عنوان ژورنال: Environment-Behaviour Proceedings Journal
سال: 2020
ISSN: 2398-4287
DOI: 10.21834/ebpj.v5isi3.2536